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    « Blue-Sky Thinking, Strategy & Story | Main | Is there a meme in your message? »
    Wednesday
    Apr222015

    3 Questions to help them 'get it'

    Speaking with a leader last week and there was that frustration you get when people in the team and across the business just don’t ‘get it’.

    The leader said 'people aren't understanding what the change project is really about, even though there have been plenty of presentations, packs, information sessions and hours spent talking about the information.'
     
    Yes there’s plenty of information available, but which pieces are important; how do you help people make sense of it… and quickly?
     
    My distilled visual is from a presentation by Tom Shanley on Interactive and Immersive Data Visualisation and there's some insight there about beautiful, insightful and functional information. 
     
    When there’s a torrent of information flooding in from all directions, people are secretly asking three questions in their mind:

    1. What are you trying to tell me?
    2. What’s the story?
    3. What am I meant to be looking at?

    The rise of infographics and data visualisations certainly help convey deep information and data quickly, clearly and with creative appeal.
     
    These and other visuals work because our eyes see patterns – it’s Gestalt Theory. Images help people see the trees and the forest ... and helps it become a two-way conversation.

    And what's so beautiful about information? I love thumbing through David McCandless' book 'Information is Beautiful' (also called The Visual Miscellaneum in some countries). It's one for the coffee table, reception or waiting area or the meeting room, to give you a boost of visual inspiration. 
     
    So what do you need to help people ‘get’ right now? Answer this:

    1. What are you trying to tell them?
    2. What’s the story?
    3. What are they meant to be looking at?

    Answer those questions and you'll help people 'get it' and make sense of it all – otherwise it’s all too much and they'll give their attention to someone else answering those three questions.


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