Follow the law of forced efficiency

The incredibly successful Brian Tracy, who authored plenty of books and inspired many to greater things in their life, certainly inspired me in the earlier days of running my business.

I spied one of his books on the shelf of a local bookstore, I jumped at it and thought, ‘this will do; I won't have to read 100 books, I'll just read this one. It will be good enough.’ The book? ‘The 100 Absolutely Unbreakable Laws of Business Success.’ And the Law I love love love? It's # 15: The Law of Forced Efficiency.

It reads ‘The more things you have to do in a limited period of time, the more you will be forced to work on your most important tasks.’ It's just another way of saying ‘there is never enough time to do everything, but there is always enough time to do the most important things.

As you take on more, you'll be forced to act with ‘maximum efficiency’. He continues: ‘If you are successful, you will almost always have too much to do and too little time.’ So ask: what is the most valuable use of my time right now?

And for you? What is the most valuable use of your time right now? I'd love to hear your thoughts.