Are you additive or subtractive

When there’s a problem to be solved, do you find yourself adding things to get to a solution ... or removing them? 

It turns out we are all more ‘additive’ than ‘subtractive’. 

And it’s impacting the quantities and kinds of ideas and solutions we can come up with. 

Researchers still don’t know why we’d rather keep adding things, features, stuff, to try and solve a problem ... rather than stripping them out, but knowing we do it is a good step to being able to compensate for this bias. 

‘The first question we ask ourselves is ‘what can I add?’ And ‘what can I subtract?’ is not [part of our first reaction]. Subtracting something isn’t a harder thing to think of “but you have to think harder to get to it”.

We’re missing the potential of a raft of ideas when we solve problems simply by throwing ‘more’ up as a solution. 


Read about it in this article by Katie MacBride in Inverse.  

It’s curious to wonder about how we think. If we can consciously subtract, remove, reduce or take things away to problem solve... we’ll be better thinkers and more productive problem solvers.

What is of your making

Eating up content is relatively easy. You can read it, listen to it, scan over it, click on it and get endlessly lost in it. 

But do you make? 

Do you work out what you think and put it out there for others to consider? 

For example, such a small percentage of LinkedIn users make and share their thinking. 

So how about it? Let’s make something!

Pick a topic you're interested in. What are three things you think people need to know or they get wrong or would do well to try? 

Write about it. 

And if you’re not a regular writer, maybe you’re more of a talker. Hit ‘record’ on the voice memo on your phone and talk for a few minutes. Your thoughts and opinions will become clearer. 

The world needs more future thinkers; not the same voices, reading the same authors and sharing the same quotes. 

That’s an ever-decreasing spiral. 

Your diverse and different point of view is needed. We need to hear it - whether it’s a story of your experience, an opinion about some insights you’ve had or a projection of how you think the future could be. 

What are you seeing? What are you noticing? What do you think? 

I’d love to consume more of your making. 

Lines of thoughts

What is the stuff you like thinking about? How does it connect to other topics you like thinking about? 

Is there a line or thread that runs through it all?  

Some people are straight line thinkers. The connections between their ideas, thoughts and themes are straight lines. 

Others are zig-zag thinkers. Their ideas and imaginings are here ... and there. 

Still others ‘go with the flow’, open to wherever their thinking takes them. A little more organic perhaps 🌱 

This is what makes us unique. 

It doesn’t really matter what you like to think about. 

But if you can find the theme or thread and see the ‘bigger picture’ that connects them all, you go a long way to learning more about yourself and how you make sense of the things that happen in your world. 


I love posing the ‘desert island’ question : if you and I were stuck on a desert island and could only talk about two or three topics, what would they be? 🏝 

Thinking about what you think about ... that’s a powerful thought among many. 

Make some lines and connections between your thoughts. 

Sitting with the problem longer

The pressure of meetings, deadlines and things to do can mean we accept the first idea. 

But try and stay with the problem longer. Really pick it apart, with other minds and perspectives. 

It might be easier to fall in behind the first or dominant voice with a solution, rather than offering up something else. 

If you’re leading the meeting, it’s vital that additional contributions are invited at solution time and that those suggestions are welcomed when they’re given. 

Or when problem solving alone, allow time to work longer on the problem, to ponder and wonder over it. 

The race is not for the first or quickest answer. It’s for the most effective solution with the time and resources available. 

If you usually jump in first ... wait. 
And if you usually wait ... step in as soon as you have something. 

When you’re stuck for ideas

It’s tough running on the idea wheel, waiting, searching for ideas. 

We often need ideas for:  
- projects
- business or branding
- writing and blogging 
- product naming
- workshops and meeting activities
- presentations and pitches
- problem solving. 

Every day we need to draw on our creative abilities to add our opinion, get something started (or finished) or make something happen. 

If you’re focusing on doing the work of a task, it’s tricky to then switch over into a more creative way of thinking. 

We might expect the magic will just flow... but no 😢

While there are plenty of tips on how to come up with ideas, we don’t usually think of those tips when we’re under pressure to make ideas happen. 

I’ve shared previously my use of an ideas book: a journal or sketchbook that catches what I’m thinking about. I can fill a book every few weeks! 

Then it’s an easy flick through a few pages and something will connect. The power of our creative mind swings into action, connecting something with something else and ... boom... 💥 an idea is born! 

Wait forever for the perfect idea to show up or better still, collect them as they come to you, whenever they come to you.