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    Entries in meme (1)

    Monday
    Apr062015

    Is there a meme in your message?

    So you've got this message and information you need to share, spread, roll out or deliver to people.

    You want them to take it up, listen to it, understand it, know it, trust it and love it so bad that they'll 'do it' and then share it with others so more people listen, understand, know, trust, ....

    But wait.. what! They're not? They must be. Aren't they?

    Not only are they not sharing it as you'd like, they're not acting the way you'd like. They haven't taken it (fully) on board, and they haven't changed their behaviour.

    In fact it's worse than you think; they have done something with it! They're making fun of it. (Yes they are; just not in front of you.)

    They've found the funny in it. They're sharing that. They've found the laughing bit, the rude bit, the cheeky bit and the risky bit. They've found the part that is shareable ... and unfortunately it's not your PR-speak "key message".

    Every message needs a meme 
    A meme is a central idea, a shareable, viral, culture-based and symbolic message - every message needs ... a meme. Without it, your message is just, bluh.

    That's not to say your change or leadership message needs Grumpy cat or some Rickrolling or even Shark number 2 - but it does need:

    • a clear idea on why they should care
    • an element that just has to be shared with others; and
    • visual punch that hits them between the eyes.

    With the rise of Instagram, Pinterest, Vine, Snapchat and other smartphone and visual social sharing tools, you've got to create a clearer visual picture of your message so that it can be passed on.

    'Meme' comes from the Greek word 'mimeme' to mimic or imitate. (Yes, well they might be imitating your message but not how you'd like them to be!)

    Get meme therapy
    Go get some contemporary meme therapy here at Meme Generator and you can see what people are buying in to, understanding, altering, editing and sharing. (I make no apologies for the naughty or 'inappropriate' memes that might be at that link. They're memes after all!)

    Then you can go deeper into the thinking on the physics of it all from Nova Spivack, or check out the research behind memes from biologist Richard Dawkins and his work on evolution and how things spread... (and mutate) including his views on how the internet has hijacked the meme.

    Pause. Before you punch out a list of BS bullet points on that slide deck for your presentation, spend some more thinking time to craft, create and generate something that will stick, transfer, build and ... live on.

    Give them something they want to mimic... for good.