The Problem with our Pursuit for Perfection and the Life-Changing Practice of Good Enough’


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August 2019 




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New Keynote and Workshop






Comprehensive 2 day program runs next:



October 3 & 4, 2019






 It's not 'drawing'...



with Lynne Cazaly
using The Visual Mojo Method
1 day practical workshop for your team
Build this powerful, influential skill to help make sense of change, communicate clearly and engage people in the most challenging situations

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SYDNEY - June 27

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PERTH - October 7

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    Entries in message (5)


    3 Questions to help them 'get it'

    Speaking with a leader last week and there was that frustration you get when people in the team and across the business just don’t ‘get it’.

    The leader said 'people aren't understanding what the change project is really about, even though there have been plenty of presentations, packs, information sessions and hours spent talking about the information.'
    Yes there’s plenty of information available, but which pieces are important; how do you help people make sense of it… and quickly?
    My distilled visual is from a presentation by Tom Shanley on Interactive and Immersive Data Visualisation and there's some insight there about beautiful, insightful and functional information. 
    When there’s a torrent of information flooding in from all directions, people are secretly asking three questions in their mind:

    1. What are you trying to tell me?
    2. What’s the story?
    3. What am I meant to be looking at?

    The rise of infographics and data visualisations certainly help convey deep information and data quickly, clearly and with creative appeal.
    These and other visuals work because our eyes see patterns – it’s Gestalt Theory. Images help people see the trees and the forest ... and helps it become a two-way conversation.

    And what's so beautiful about information? I love thumbing through David McCandless' book 'Information is Beautiful' (also called The Visual Miscellaneum in some countries). It's one for the coffee table, reception or waiting area or the meeting room, to give you a boost of visual inspiration. 
    So what do you need to help people ‘get’ right now? Answer this:

    1. What are you trying to tell them?
    2. What’s the story?
    3. What are they meant to be looking at?

    Answer those questions and you'll help people 'get it' and make sense of it all – otherwise it’s all too much and they'll give their attention to someone else answering those three questions.


    Is there a meme in your message?

    So you've got this message and information you need to share, spread, roll out or deliver to people.

    You want them to take it up, listen to it, understand it, know it, trust it and love it so bad that they'll 'do it' and then share it with others so more people listen, understand, know, trust, ....

    But wait.. what! They're not? They must be. Aren't they?

    Not only are they not sharing it as you'd like, they're not acting the way you'd like. They haven't taken it (fully) on board, and they haven't changed their behaviour.

    In fact it's worse than you think; they have done something with it! They're making fun of it. (Yes they are; just not in front of you.)

    They've found the funny in it. They're sharing that. They've found the laughing bit, the rude bit, the cheeky bit and the risky bit. They've found the part that is shareable ... and unfortunately it's not your PR-speak "key message".

    Every message needs a meme 
    A meme is a central idea, a shareable, viral, culture-based and symbolic message - every message needs ... a meme. Without it, your message is just, bluh.

    That's not to say your change or leadership message needs Grumpy cat or some Rickrolling or even Shark number 2 - but it does need:

    • a clear idea on why they should care
    • an element that just has to be shared with others; and
    • visual punch that hits them between the eyes.

    With the rise of Instagram, Pinterest, Vine, Snapchat and other smartphone and visual social sharing tools, you've got to create a clearer visual picture of your message so that it can be passed on.

    'Meme' comes from the Greek word 'mimeme' to mimic or imitate. (Yes, well they might be imitating your message but not how you'd like them to be!)

    Get meme therapy
    Go get some contemporary meme therapy here at Meme Generator and you can see what people are buying in to, understanding, altering, editing and sharing. (I make no apologies for the naughty or 'inappropriate' memes that might be at that link. They're memes after all!)

    Then you can go deeper into the thinking on the physics of it all from Nova Spivack, or check out the research behind memes from biologist Richard Dawkins and his work on evolution and how things spread... (and mutate) including his views on how the internet has hijacked the meme.

    Pause. Before you punch out a list of BS bullet points on that slide deck for your presentation, spend some more thinking time to craft, create and generate something that will stick, transfer, build and ... live on.

    Give them something they want to mimic... for good.


    What's your wallpaper of the week?

    When you think how often we check our phones and digital devices in a day...

    This morning alone I've looked at the screen to off the alarm, check my diary, check a weather app, look at email notifications, see who liked an image I uploaded to Instagram... and most of this isn't even work related. I'm on holidays!

    While we're absorbing all that information, data and stuff, I wonder what opportunity there is to reinforce what we really want to be focusing on.

    What's on your home screen? Is it a photo of a loved one, the kids, the dog or cat? Maybe it's a serene scene of a beach or holiday memento? Or maybe you're using one of the stock images provided on the device.

    This year I'm trying out a new 'wallpaper of the week'. Want to join me? Wallpaper of the week is an image I choose as something to inspire, focus and keep me on track for my goals, targets, ways of living and intentions.

    Yes, holiday photos and pictures of Fluffy are sweet, but what piece of mindshare might I claw back by having a focused message, inspiring quote, or visual anchor to keep popping up on my home screen or wallpaper.

    For most of us, the amount of screen time we have is growing. With many people detoxing, turning devices off and being more choosey about when they're online, why not be more conscious about what you look at in that second or two when you're about to delve into your device?

    Choose wisely what impresses on you every time your fire up, swipe or touch your devices.

    There's some prime real estate there up for grabs; use it to your advantage and leverage the mini billboard that gets your eyes throughout the day.


    Bright lights, big production

    You know the scene : big arena, 10,000+fans, stage set for a live concert, pre-concert music playing...

    Then the lights go dim and the artist hits the stage. Bam! They're on!

    Usually at a large concert there is an oversupply of lighting, mini fireworks, massive visual extravaganza and all other sorts of visual effects. It's part of how it's done these days. 

    But last night at the Bryan Adams concert, things went a little more 'old school'. 

    Celebrating 20+ years in the business, he had a string of recognisable hits to pump out. And it was a brilliant concert. 

    What impacted me so much was the 'pared back' staging and production. It was the band, on the stage with some Marshall amps. The so-called visual extravaganza was a large screen behind the stage, showing footage from three roving camera crews. And the footage was tinted with a sweet sepia, black and white tone. 

    This style gave the audience a look at the gig from all angles. It was so simple. And it so worked. It was very smooth and it let Bryan's lyrics and the band's music be the star. 

    I was reminded of Leonardo Da Vinci's quote : Simplicity is the ultimate sophistication. 

    So true. It was simple, clean and clear. It was sophisticated. The clarity of what this gig was about was crystal clear. 

    Pare back your own production extravaganza this week.

    Delete the elements that aren't really needed.

    Get rid of the fluff, the fireworks and the pizzazz that you think you need to dress up your message.

    Pare it back to get to the clarity of the message, the content and the bigger picture. Simplicity is the best gig of all. Rock on!



    You are a leader. Prove it. 

    There are a lot of announcements going on at this time of year in business – reshaping, reshifting, rearranging, budgets cut, departments changing and roles shifting.

    But there always will. No matter the time of year.

    There will always be things that leaders need to say. Not just write it in an email, hit send and hide. But say it, speak it, announce it and deliver it.

    Here is an announcement for leaders: Stop the Spin.

    Stop the waffle-laden, couched-in-uncertain words and riddled-with-vague-descriptions announcements. Stop it. They’re not listening and they don’t believe you.

    Stop the spin.

    Stop the ‘we’d better say it like this or else….’.

    Stop the ‘hush hush’ meetings where you’re supposedly ‘framing’ or ‘positioning’ information before you say it.

    Admit it. You are spinning.

    After my previous career in communications and public relations I know a good spin when I see it or hear it.

    Leadership communications –  announcing good news and bad - needs three key things:



    It comes first. You’re dealing with people. Not ‘resources’, numbers, EFTs or heads.



    You’re confusing people with your long-winded sentences, waffly phrases and ‘I can’t quite say it how I want to say it’ speeches, riddled with workplace catch phrases that send minds into orbit and off topic.  

    Get clear. What is the message? In normal speak. Say it like that.



    This is different to spin. It means something has style and good taste. It is concise. Take your normal speak message and give it some elegance.


    You are a leader. You are a communicator.

    Prove it.

    Every time you open your mouth. Speak like a leader.

    1. Show humanity first.
    2. Be clear with your message.
    3. Present it elegantly, concisely and with style.

    Delete waffle, long sentences, boring phrases and work-speak.

    Be original. Be unique.

    Everything about a leader speaks, especially when they speak.