A little more creativity please

You can see I’m a fan of regularly applying the skills of creativity: in thinking, writing and idea generation. 

The World Economic Forum said the top 3 skills we’d need by 2020 would be
- Complex Problem Solving
- Critical Thinking
- Creativity.

In their updated skills list for 2025, creativity features in half of the top 10 skills, in one form or another. 

And here we are… in a world where we’ve been adapting to a global pandemic, working from home, leading remotely, changing business practices, generating new products, serving customers in new ways and ... keeping it together!

Sir Ken Robinson said “...we don't grow into creativity, we grow out of it. Or rather, we get educated out if it.”

It’s worth putting some of that creativity back in, and learning to be even just a little more creative! 

We need creativity now and for our future.

Developing a creative mindset

As problems and challenges persist for our customers, clients (and ourselves), a more creative mindset might help us and them out. 

How do you solve a challenge?

Do you go with what you’ve done before? Or seek out the possibility of a new solution and idea? 

Existing or well known solutions are safer; someone’s already done them, we can copy or replicate, change a few things and we’re good to go. 

Or are we?

The more we all keep replicating what’s already out there, thinking it’s working, the more limited our thinking becomes. 

Having the confidence to adopt a more creative mindset is risky yes, but with the risk can come incredible gains and rewards. 

The links to commercial success are clear. 

A more creative mindset helps us design and deliver better services, solutions and success for our clients and customers. 

How to work a little more creatively

Storyboards are powerful thinking and communication tools in films and advertising ... and we can use them too. 

Just as film creatives map out the proposed scenes of a movie, we can be story boarders too!  

A creative tool I use often with teams to think and work more creatively is storyboarding. 

Six cells or scenes are a starting point or a summary of a bigger and deeper story. 

🔲 Capture one point or theme per cell. 
🔲 Use a storyboard to take notes. 
🔲 Deliver your presentation or pitch with a storyboard. 

Boring notes? Nope. 
Boring meeting? Nope. 
Boring presentation? Also nope. 

We love stories! They hook us in and keep us engaged, curious to what’s coming next. 

Our colleagues and clients need us to be a little more creative - not just to hold their engagement and attention but to get to the most creative and effective outcomes we can. 

For something more memorable, practical and sensible... storyboard it.

Could you morph that idea

When we’re problem solving, trying to find a solution to a situation, we usually brainstorm some ideas. 

Working alone or together with others, we throw ideas about, hoping to land on something that’s worthy of following through and implementing. 

So have you tried morphing those ideas? And could you if you had to?

Morphing happens in animation and films as one thing changes gradually, step by step into something else. 

What if one of the ideas on your list could work to solve the problem at hand, but it needed to change? And then change again?

Could you do it? Would you let go of it and let it morph?

Sometimes we hold on so tightly to a decision or idea that we won’t be swayed or moved no matter the potential or the evidence. 

Even when that idea may not be working. 
Even when it could work if it was changed or adapted - even a little. 

Our willingness to morph an idea is powerful given the world we’re living in. 

Look at the ideas you’ve got ready to go. Which of them would you be happy to morph or change? 

And are there any you’re holding on to a little too tightly? 

Making things up as you go along

Not everything needs to be planned, controlled, organised and structured. Come on .. not everything!

We have an incredible resource in us: our experience, ideas and ingenuity. 

The thing is ... we may not trust ourselves to provide from that resource. 

Improvisation pioneer and playwright Keith Johnstone, says that we edit, censor and judge our ideas. And so much so, that our ideas may never make it out of our head! 

We jump in and criticize, stifling and stopping them from ever reaching the outside world. 

They may only ever live in our mind. 
It’s as if we don’t trust what we are really capable of. 

Sure, we may not have experienced the exact thing or have the exact answer from our history. 

But the resources of our mind are flexible, adaptable and malleable. We can make things up. Even as we we go along. 

We won’t know what we can do with our ideas unless we trust them. 

It may only take a few seconds - just long enough to put them ‘out there’.