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Entries in stakeholder (2)

Tuesday
Nov102015

Engage BS* detector: "We want to consult with you on this..."

As you respond to the volatile world of change out there, and work hard to engage and consult with people around you or with clients, customers and stakeholders, please please please, think first about how involved you want people to be.

How involved do you want people to be in the change, transformation or piece of work you’re leading?

You may want them fully empowered. Or perhaps this is about some consultation. Or something else. At each step or stage or leading change, keep asking yourself questions like: 

  • Is this a briefing or transfer of information? (inform)
  • Is it a consultative thing - I want to ask some questions and find out what they think? (consult)
  • Do I need to involve them in the design or development of a process, product or service? (involve)
  • Is it about collaboration: ‘let's work on this thing together’. (collaborate) 
  • Do I want them to pick up the ball and run with it, to empower them so that they act and decide? (empower)

Whichever of these you'd like to make happen – and you may want to achieve several on one piece of work - you need to be clear, otherwise it can get awkward, disengaging and cause some further hiccups. 

When people say 'we want to consult with you on this...', I make sure my BS detector is switched on. Because they may have already made up their minds!

So here's a continuum or scale that can guide you. Get your goggles on: how low do you wanna go?

A Depth Gauge: How low do you want to go?

 Informing people about change is very much on the surface. You tell them, they listen. You move on.

But you can go further. When you consult with people, you’re getting under the surface, you’re asking them what they think, you want their views and those views may well impact the shape and size of things to come.

To go deeper is to involve people. How do they see things? What would they do? What do they think needs to happen? Get their ideas, their thoughts, their ways of thinking and seeing and bring them into the change.

Oh, yes you can go further. To collaborate with people, you go deeper. ‘Co’ means to work together. Now you’re talking, listening, meeting, co-creating, co-designing and co-delivering this thing together. Regularly. Often. Most of the time.

And even further you can go where people are empowered to design, create, deliver or implement a change or initiative. Give them power, decision making, financial, resource, timing: it’s theirs for the making.

I regularly use these five levels and ‘depths’ of involvement and participation (adapted from the International Association for Public Participation, or IAP2) to guide me in:

  • how to prepare for engaging with a team,
  • how to set up and design an environment a team is going to meet or work in,
  • what processes they'll work through when I’m facilitating a meeting or workshop, and
  • how to handle the stuff that happens during that team’s meetings, work, conversations and projects.

What you do as a leader makes a b-i-g difference in how well a group or team goes towards achieving an outcome. And how you set the scene is super important.

If they aren't engaging...

It's not ‘their fault' or 'up to them'. It's on you. If you've called a meeting, are facilitating a workshop, leading a piece of work or responsible for getting the outcome, it really helps to get clear about what you’re going to do when and how you'll engage them to make something good happen. 

Those crusty old days of workshops, meetings or conversations to 'discuss, decree and demolish' are gone. That's disengaging and ineffective. It’s super low engagement.

Start with this ‘depth gauge’ of participation and swim down to the levels that suit the outcome you're after and the people you’re leading. If it’s just about informing – stay on the surface. If it’s about collaboration, you’re going to have to go deeper, do more, design more and set things up so that people do indeed collaborate.

Just as a trained scuba diver plans their dive, maps out the use of their oxygen supplies and prepares their equipment, leaders too need to plan the depth of involvement and engagement with their teams, colleagues and stakeholders during times of change.

Take a big breath... and off you go. 

*BS: Bullsh*t (or Bullshit for the non edited version)

Thursday
Apr242014

Do you care about empathy?

Step in to their shoes ...

When you next need to engage with a client, customer or stakeholder, spend a few moments before (or after) and complete an Empathy Map, visual template. 

This sketch video is a quick guide to sketching out customer pains and gains so you can get to the heart of the matter!

 

 

Empathy Map from Lynne Cazaly on Vimeo.