What’s the box you’re thinking outside of

‘Be innovative ... but not too innovative,’ said the team leader. 

They wanted creative and innovative thinking, but not too much, not too ‘out there’. 

The need to generate clever and creative ideas is often called ‘thinking outside the box’. 

So... what’s the box? 

And how do you know you’re thinking beyond it or outside it? 

With the team, we identified their current ways and types of thinking, their usual ‘inside the box’ thinking

This helped identify what would be out there... or waaaay out there. 


Being more creative and innovative gets easier the more you do it. But the early days of a team thinking beyond their usual ways can mean taking a big step indeed. 

Courage, risk taking, speaking out, throwing in crazy ideas... and collect a heap of them. 

These are all good practices for extending your thinking beyond your usual boundaries. 

Take a step or two - once you identify what your ‘usual’ thinking is. 

Then you’ll be able to step out, out out of the box of your routine and habitual ways of thinking.