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« Engagement myth : ‘Once you lose them you lose them’. | Main | Little steps or a big step »
Saturday
Jul042020

Test it out sooner

Have an idea for a business, a hunch for a service or planning for a project?
We can find ourselves overthinking, overworrying and overwondering what our probability for success will be. 
Accelerating through the wonder and worry and getting to success is possible though. 

The way to do that is to test out the idea. And sooner than you think. 

Testing something may mean it’s not completely finished, yet. So, how could you test? 

▶️ Talk to your market about your idea and gather their responses. 
▶️ Create a rough version or prototype. 
▶️ Run a trial or pilot. 

Each of these are tests that give us way more insight than continuing to think, worry and wonder. 

Time is saved, our effort is reduced (in pursuing things that may not have the result we hoped for), and we get to validate with the people who matter. 

Yes it could be scary putting yourself and your ideas out there. But you’ll get invaluable feedback and then be able to tweak your offer. Continuing to wonder or to ask people who aren’t in your market is less effective. 

Are you willing to find out sooner, reduce wasted effort and get to a result sooner? 

Test sooner. 

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