The synthesis of an idea

Many people waffle. On and on. 
Not conscious of the passing of time. 

As the talking continues, it’s harder to hold the thread of the information and it’s more challenging for us to keep paying attention. 

With increased stress and uncertainty in these times, most of us are experiencing reduced capabilities. It's tougher to take in information and process it effectively, for example. 

We must consider how we package information for people: presenting it in ways that make it easier to take in, quicker, clearer. 

Just talking, endlessly, won’t land an idea. 

Synthesis is a tool.

It’s how you analyze everything, bringing all of the parts together, reducing it down to something that can be taken on. It's not simplifying. It's synthesising. 

And it helps people better take up information in times of pressure, challenge and uncertainty. 

Edit again and make it shorter. 
Cut and carve up for shorter sentences. 
Package it up, in a package. 

That information you’re about to send ... revisit it and see how you can synthesise it further. 

Help the receivers do less work. 

Applause to the synthesizers

To those who make sense of mess.

Who connect the dots and help us understand what’s going on. 

To those who just look at a spreadsheet and know what’s going on. 

Who can succinctly summarize the outcomes of a meeting, the key points of a presentation, the plot of a film. 

We applaud you. We so need you. 

You work out what the key pieces are and deliver them to us with clarity, precision and brevity. 

You cut to the chase, get to the point, and bring things together so we can move things along. 

Your way of distilling and reducing, integrating without losing meaning and holding the important bits together is needed. 

In all of the information, you find a way through so we can follow. 

And then together we can decide and act, putting ideas into practice. 

To the synthesisers who comb through complexity and are able to bring a lot of information together in one piece, thank you. 

Please keep doing what you do. 

Look around and listen out for the synthesisers who help bring disparate pieces of information together, help build understanding and help make collaboration easier ... thank you. 

Know a great synthesiser? Get in contact with them and say thank you.