Why write

Because I want to get ideas out of my head. 

Because I enjoy the process of thinking and creating. 

Because words are an accessible way to support people. 

Because I want to ensure there is a greater record of women’s thinking in history. 


Aha! This one snags at me. Too many quotes in history are from men: Albert Einstein, Henry Ford and his faster horses, Steve Jobs.. 

We cycle through the same books by the same authors and end up thinking the same. 


How many female authors are on your bookshelf or in your kindle? 

How many books by women authors are you reading? 

How many women authors are cited in that article ‘10 best books to read on...’? 

When did you last recommend or review a book by a woman? 


The history that is looked back on in the future won’t change unless we change it... now, in our time. 

I reckon I’m here to help create a record of thinking. First my own, then others, and to guide others through working out what they think, and expressing those ideas. 

Expression of ideas via speech, presentation, interview, blog, podcast, conversation, artwork, article, post, book - whatever appeals. 

There’s more to come on the project of Future Thinking Women. 

What is of your making

Eating up content is relatively easy. You can read it, listen to it, scan over it, click on it and get endlessly lost in it. 

But do you make? 

Do you work out what you think and put it out there for others to consider? 

For example, such a small percentage of LinkedIn users make and share their thinking. 

So how about it? Let’s make something!

Pick a topic you're interested in. What are three things you think people need to know or they get wrong or would do well to try? 

Write about it. 

And if you’re not a regular writer, maybe you’re more of a talker. Hit ‘record’ on the voice memo on your phone and talk for a few minutes. Your thoughts and opinions will become clearer. 

The world needs more future thinkers; not the same voices, reading the same authors and sharing the same quotes. 

That’s an ever-decreasing spiral. 

Your diverse and different point of view is needed. We need to hear it - whether it’s a story of your experience, an opinion about some insights you’ve had or a projection of how you think the future could be. 

What are you seeing? What are you noticing? What do you think? 

I’d love to consume more of your making. 

How many revisions are enough?

Reworking, editing, checking, changing. How long do we spend working on the next version?

Documents, reports and presentations travel up and down a company's hierarchy to be changed, edited, revised, and approved. Changes are made but it’s still not sent out or shared. It’s time for another round of changes.

And another round.

Up and down it goes.

The heart of the message gets lost and in its place, a wordy banal message like every other. All in the pursuit of accuracy, control, correctness, getting it ‘right’, perhaps to counter the the fear of it being ‘wrong’ or imperfect.

But it can never be perfect because things change. And we are human.

The tinkering is a cover, it’s stalling and fear. Hours working and reworking, writing and editing, tinkering. And the waiting ... the waiting in between every revision.

It’s not productive.

Want a gain in productivity? Check how many versions that report or document has been through; how many hands have been on it, eyes that have seen it, how many times it's been checked, revised and re-checked. What’s really going on here? How many revisions will be enough before it goes live?