Make those comms cut through

It's summer time on the southern part of the globe here in Melbourne, Australia. Living by Port Phillip Bay and Station Pier we see the shiny white cruise ships coming and going. People heading off on the cruise of a lifetime.

I imagine there are blue and white striped deck chairs on the top deck, with passengers snoozing and dozing enjoying the sea breezes and blue skies.

Look around your office or workplace and you'll see team members on their 'desk chairs' enjoying the air conditioning, the internet, and if lucky, a view out a window. Hopefully they're not snoozing and dozing but they certainly aren't sitting there, highly alert, waiting on your message or communication. Sorry, you're not the captain saying 'abandon ship' nor the activities officer announcing Happy Hour has started!

When you launch a communication effort - for a project, a piece of work or a new service or idea - your audiences are ..... snoozing. They're 'latent' or dormant. And before they'll take in any of your communication, you'll need to wake them up so they're 'aware'. Once they're aware, you'll be able to guide them towards being 'active' and engaged.

1. Latent.
2. Aware.
3. Active.

It's a three step process and failing to take it into account is one of the 9 reasons why project communications don't cut through - my new project whitepaper on the just launched project engagepage of my website. 

With a new calendar year and many new plans and projects getting underway, think ahead and make sure you've got some phases of communication that wake up dozing team members, stakeholders, sponsors and target audiences.

That way they'll be all primed and ready to receive that stunning cocktail of communication you've been creating behind the bar!