Ideas that spread...win
Tuesday, February 24, 2015 at 8:30AM 
In the fight for attention in a world full of noise, how do you make your message interesting, engaging, actionable and viral?
Seth Godin asked 'how do you make something 'new'?" when he delivered a presentation on his tour in Australia last year. I visually captured his presentation ... and then my visual idea of his idea was shared.
We have chances, opportunities and choices to connect with people and get our message across. How well are we really doing?
Think of the word 'remarkable' : what is it that makes what you're sharing, selling, saying remark-able, or worth making a remark about.
Seth Godin encourages us to be impresarios: producers, creators, curators.
What's creative about your message, your thinking and the change you're leading?
PowerPoint slide decks are dull and boring; bullet points are bullish*t!
What's the cost of people not seeing (or sharing) your message? Or the cost of you not seeing another way to create and deliver it?
Seth says attention is precious.
Make the most of it when you get the opportunity to share your idea.
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