Flogging a dead idea...

Seth Godin says 'ideas that spread win'. If your ideas aren’t spreading as you’d like, well... maybe they’re dead.

Are you flogging a dead idea?

Leaders bringing change to their teams; I wonder, how much is old stuff, old information or old ideas repackaged? Did the ’Save as’ button get a workout when you changed the date from last year or 5 years ago, and put the same information out there? Sam Trattles, an expert in negotiation gave me A+ advice for a high value gig: a goal of the process was to not repeat any of my information. Sam says people tune out, they’re done with it, they’ve heard it before and don’t hear it again.

We must find new ways to communicate, ways that re-connect, re-inspire, re-engage, not just revisit or reuse. As a consultant or expert, are you still trying to sell the same thing?

A colleague recently said if she just got more customers everything would improve for her. But this isn’t the only way to growth.

Getting more customers to know about your dead idea won’t do much for you. Our ideas need to evolve and adapt, as do we, or we’re just flogging a dead idea. How are you adapting your ideas?

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