A light dusting of creativity

As we are faced with ongoing uncertainty, change and complex situations, it helps to bring a little more creativity to the challenges at hand. 

Many of us think we’re not so creative but the thing with creativity is, you only need a little of it. 

Like condiments - salt, pepper, sauces - we may only need a sprinkle. 

We don’t need big foundations or heavy applications. A little makes a big difference. 

So, dust it on. 

Give a light dusting of creativity to that communication, presentation, program, product or service. 

We don’t need to be too clever... or so clever they don’t know what it is. That only adds to the confusion and uncertainty. 

A light dusting of creativity can finish off our work and make it more memorable, valuable and impactful. 

And it need not be costly. That makes creativity affordable too. 

- Memorable
- Valuable
- Impactful
- Affordable