Why engagement is harder to do these days
Monday, February 10, 2020 at 4:28PM 
If you’ve watched a movie, tv series or binge-watched anything, you’d know how compelling and enticing this entertainment and communication medium is. Filmmakers are like sensemakers and storytellers on steroids or high performance supplements.
So every day in the workplace, we’re now dealing with a tougher audience.
Our meetings, workshops, planning and strategy sessions have a tough audience who are used to higher quality productions, scintillating storylines and rich and complex characters who do weird and intriguing stuff. It's engaging and entertaining!
No wonder people are bored in everyday boring meetings and workshops. They’re comparatively... boring. Nothing exciting happens; it’s the same meeting as last time; and it doesn’t engage or excite us the way these other drugs of engagement do.
We must lift our game.
To be engaging we must be more engaging.
We don’t have months to work on a script, lighting, story arc or edits. We need to think, design and engage people in ways they now like to be engaged.
The stuff we used to do isn’t doing what it used to do. Next episode starts in 5 4 3 2 1….
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