You have an idea : now what

Think there are few original ideas?Let’s see how we can work to make an idea our own.

▶️ Ideation
A flurry of ideas or just one, is enough to get working on a project or creative task.

Ideas aren’t always original, aren’t truly our own or unique so we need to ‘work’ them some more before pressing ‘send’ or ‘publish’.


▶️ Exploration
What’s the history of this idea? Has anyone else written on it, published or created it? How original is your thinking? Do some research. (Or is your Google button broken?)


▶️ Extension
If you like the idea and want more of it, don’t copy it ... extend it. Do more thinking, reading, talking and developing. Take the idea further. This will require some work and it’s the point where some of us check out or seek a short cut.


▶️ Execution
Uniqueness and originality can often be found in the way things are done. Once an idea is explored and extended, then work on how it can be published or put out into the world in this new and improved form.


To advance your career, grow a business or build a brand, originality is absolutely worth the work.