What would you ‘go in’ to an office for

Beware the big effort for a dull return. 

It’s happening. 

There’s the call that ‘everyone needs to be in the office for this’, or ‘we need all hands’ or ‘it’s worthy of face-to-face’.

And everyone makes the effort but it ends up having a dull, disengaging, “could have been a zoom or teams meeting, could have been an email, could have been a link, could have been a PDF” feeling about it. 

We will need to be more discerning about the ‘moments that matter’. 

When do we truly need to be face to face and why? What will we make, do or happen that will reap the benefit of the effort? 

Beware promising great things with everyone on-site, but reverting to bad meeting cultures, boring presentations and events that could have remained virtual. 

This Fast Company article by Ashley Goldsmith has 5 tips to plan a return to an office. 

One of those tips is ‘Establish moments that matter.’  

Work out when it’s valuable, impactful and necessary for people to be face to face - and then reward them with brilliant experiences when they do. 

Or they’ll be even less likely to take the next call for ‘all in’ seriously. 

What would you ‘go in’ to an office for?