Notice when you have an idea

Do you capture them... the ideas and thoughts you have while you’re reading, listening or thinking? 

We overestimate the number of ideas we think we’ll remember. Our train of thought is interrupted with the mundane ... and boom, the thought is gone! 

Worry less about a perfect system for collecting ideas and start with ANY system! 

> Write a few words on a post it 
> Say a few phrases into a voice memo
> Jot a note in a journal. 

We undervalue the creative thoughts that come to us - either by not noticing them at all, or noticing them but judging them as unworthy.

Still after the perfect system? But having it may not mean you firstly notice when you’re having an idea! We can have a shed of tools and not use them. Or a device of apps we rarely tap!

The point is, to become more aware you’ve had an idea or thought that could be captured ... and could be useful in the future. 

Notice ideas and more ideas will come. 

Collect plenty of ideas

Not just one idea or three, but plenty. You never know when you’ll need them.

Many people ask me about my blogs and posts.

They ask:

- How do you post everyday?

- How do you come up with ideas?

- Tell me/show me how you do it...

The key things you need are to be able to generate content, to deliver value via that content and then to execute on the idea ... among that is to have a wad of ideas. (I don’t know how many a wad is!)

I focus on ‘curating’ my ideas; collecting them as I think of them. I don’t ’sit down to have a good idea’. I grab them when they arrive. Once collected in an Evernote file, I wander through that file each day and think, ‘which of these ideas is buzzing for me?’ (Singing, buzzing, humming, glowing - whatever the verb, it’s about the idea that I react to.)

That’s the one I pick ... and then I write.

I don't stockpile pre-canned posts.

I don't copy and paste from the past.

It's more like I’m riffing from an idea I collected, likely a while ago - days, weeks, months.

You can do it too… to share your thinking, ideas, thoughts and value.

Become what I call a ‘Leader of Value’. So to get started, collect plenty of ideas.

Just thinking, or capturing the thinking

Working on tasks like problem solving, idea generation or planning and decision making means we can get into some pretty heavy thinking.

I wonder... are we doing too much thinking and not enough capturing of the thinking?

Have you had that situation where you've come up with an idea, some clever thoughts and then ... it's gone, disappeared as quickly as it arrived? Can't remember it?

It’s a waste to think great things and not net, trap or curate and gather them. Too often we dismiss our thoughts and ideas as not being valuable, but they’ve just been created as thoughts; they haven’t been further morphed into an action or an implementable thing.

Give yourself the credit that yes, you did come up with an idea, a possibility. Then capture it as soon as you can!

A library of ideas is something to draw from later on.

We can't always sit down and expect brilliant ideas to come to us on demand. Rather, we can capture them when they come throughout our daily habits and activities. This is the clever art of idea curation.

Q: Do you lose your ideas or do you catch them?

There’s thinking and there’s overthinking

How much thinking is enough?

I'm reading a book by an author who’s a marketing ninja guru genius and they keep letting the reader know how much thinking they do. The author's stories are about the times when they were:

- thinking about possible scenarios

- thinking about the numbers

- thinking about solutions

- thinking about ideas

- thinking about the questions clients and colleagues might ask

- thinking about what other people might be thinking.

When we do this thinking, the problem is we are mostly OVER-THINKING. We are such wasteful thinkers.

We disguise thinking as:

Wondering

Imagining

Conjuring

Reasoning

Analysing

Rationalising

Reflecting

Contemplating

Deciding

Judging

Assessing

Evaluating … and

Mentally rehearsing.

We mentally rehearse scenarios trying to ‘prepare’ or ‘be ready’ for what lies ahead. We default to overthinking believing it's a useful way to solve a problem.

But calling an end to overthinking could be way better for us.

Move in to action sooner; to get real evidence and results - not imagined.

Q: What do you often overthink? 

Flogging a dead idea...

Seth Godin says 'ideas that spread win'. If your ideas aren’t spreading as you’d like, well... maybe they’re dead.

Are you flogging a dead idea?

Leaders bringing change to their teams; I wonder, how much is old stuff, old information or old ideas repackaged? Did the ’Save as’ button get a workout when you changed the date from last year or 5 years ago, and put the same information out there? Sam Trattles, an expert in negotiation gave me A+ advice for a high value gig: a goal of the process was to not repeat any of my information. Sam says people tune out, they’re done with it, they’ve heard it before and don’t hear it again.

We must find new ways to communicate, ways that re-connect, re-inspire, re-engage, not just revisit or reuse. As a consultant or expert, are you still trying to sell the same thing?

A colleague recently said if she just got more customers everything would improve for her. But this isn’t the only way to growth.

Getting more customers to know about your dead idea won’t do much for you. Our ideas need to evolve and adapt, as do we, or we’re just flogging a dead idea. How are you adapting your ideas?

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