New ways of working: let's 'ideate' and come up with ideas
Sunday, August 11, 2019 at 9:56PM 
New ways of working: let's 'ideate' and come up with ideas. Creativity is a must, a survival skill says the World Economic Forum, the Institute for the Future and other predictors of skills for the brutal future.
Celebrate this skill of human ingenuity we have, to make up stuff that solves tricky problems. Our customers need us to do this.
We gained insights from the INVOLVE stage (see yesterday's post) so it's time to come up with ideas about the insights. Ideas happen when you form a mental image of something that isn’t present or isn’t yet real. That's a concept or plan, a program or suggestion, a whim or a hunch ... or something more detailed.
Rod Judkins in the book 'Ideas are your only currency', says that ideas are our only currency! 😆
In a world where Netflix-ing, Uber-ing and Spotify-ing are an everyday thing, remember these are the result of ideas. Ideas that someone had, they created and put them into the world.
New ways of working need us to stop this 'I'm not creative' sh*t (it's a self-fulfilling prophecy, by the way) and bring ingenious solutions to tricky customer problems.
You're clever and your customers need that.