Don’t outsource your culture change

Adopting new more agile ways of working is on the agenda for businesses - large, small, corporate, not for profit, government - responding to the needs of customers and the changing ways of the world. If a business needs to change how it is working, the culture will need to shift too.

You can't hope to make changes to the way work is done without looking at what the culture might need to be like. Yet many organisations engage or outsource to a company to 'come in and do it for us'. It's ‘let’s get someone in, they’ll make it happen and we won’t have to do it'.

Yes it can get messy and complex and tough, but that doesn’t mean it isn’t worth doing.

Any cultural shift in your organisation will take time. It’s not a mandate; it’s a conversation, a demonstration, and a commitment to try on whatever new ways of working appeal.

New cultures are created, meeting by meeting, conversation by conversation, task by task, person by person. They don't switch over like summer time or flick on like a light.

So start now. It doesn’t need to be perfect and you don’t need to have it all ‘worked out’ first.

Action: Get your people together and start a conversation on the culture they'd like to work in.

New ways of working: what to do with those insights and ideas

New ways of working: what to do with those insights and ideas.

✅ Customer insights are on hand.

✅ Ideas have been generated. It's time to do something, to get into action with your good work.

Too often we think we need to find out more, keep working on something, finding out more more more. This is known as 'maximising', and it's not a good thing. It's linked to perfectionism, so no, not good. Rather, put those ideas out there and IMPLEMENT something; an experiment, a test, a pilot.

See if something you've thought of has value for your customers. Experiment and watch what happens. Once the experiment is done, take those insights and ITERATE; improve on your idea and go again with another experiment.

✅ There are plenty of customer needs.

✅ We have endless ideas.

New ways of working are focused on delivering value to customers, sooner. What counts is trying things out; not delaying or getting distracted.

To do this we need to:

1️⃣ Involve customers

2️⃣ Ideate possible solutions

3️⃣ Implement tests and experiments

4️⃣ Iterate and improve on the solutions.

What project you could apply this way of working to? 

New ways of working: let's 'ideate' and come up with ideas

New ways of working: let's 'ideate' and come up with ideas. Creativity is a must, a survival skill says the World Economic Forum, the Institute for the Future and other predictors of skills for the brutal future.

Celebrate this skill of human ingenuity we have, to make up stuff that solves tricky problems. Our customers need us to do this.

We gained insights from the INVOLVE stage (see yesterday's post) so it's time to come up with ideas about the insights. Ideas happen when you form a mental image of something that isn’t present or isn’t yet real. That's a concept or plan, a program or suggestion, a whim or a hunch ... or something more detailed.

Rod Judkins in the book 'Ideas are your only currency', says that ideas are our only currency! 😆

In a world where Netflix-ing, Uber-ing and Spotify-ing are an everyday thing, remember these are the result of ideas. Ideas that someone had, they created and put them into the world.

New ways of working need us to stop this 'I'm not creative' sh*t (it's a self-fulfilling prophecy, by the way) and bring ingenious solutions to tricky customer problems.

You're clever and your customers need that.

Value sooner is the goal.

I'm posting about newer ways of working this week and getting value into the hands of customers, users, clients, patients, students - whoever those people are that you're there for - this is the goal.

The goal isn't to complicate, grandstand, waffle on, time waste or keep busy. Nor is the goal to over-consult, keep working on something until its perfect, bring even more people into a meeting or add still more people into the cc field of an email.

It's the reverse.

With new ways of working, you're looking at how to get to value, sooner. That often means reducing waste, doing the minimum to get something up and going, staying focused on the work elements that best deliver value ... and then delivering that value, testing it out.

When I work with teams and organisations helping them understand and introduce new-er ways of working than what they're currently using, I'll work through these four topics with them:

1️⃣ Involve

2️⃣ Ideate

3️⃣ Implement

4️⃣ Iterate

Let's look at them in more detail over the next few days. Are you with me?