How do you build products people will want?

What's that? Nine out of ten products are failing?

What are we doing - and how could we be doing it better?

Ash Maurya of Spark 59 shares some brilliant principles about building the right products and features that people will want. This applies to services, products … and whatever else you've got on offer.

This week's sketch video blog helps you find the way to build what people will want, use and buy. 

How to build features people want - Lynne Cazaly from Lynne Cazaly on Vimeo.