Simon says : Start With Why
Thursday, August 15, 2013 at 9:47AM Simon Sinek's popular TED Talk and book of the same name'Start with Why' came up a few times in workshops, sessions and client meetings recently.
So I re-listened to his TED Talk this morning and then visually captured the key points on my iPad. This week's visual sip is a distillation of literally what 'Simon says'. 
Over the past week I've watched, listened, graphic recorded, facilitated and provided feedback on a number of presentations, pitches and speeches.
Some of them were brilliant! Like the very talented speakers that came through the Thought Leaders Speaker Showcase in Sydney last week. My visual notes of that inspiring morning are here. These most compelling presentations started with why!
But out in the workplace over the week, I saw plenty of dull 'n dozy, read these 50 bullet points and 'hurry-up-and-finish' presentations that clearly didn't start with why! Many were soaked with what and how. Uninspired. Uninspiring.
Highly paid, big hitting leaders were delivering these presentations. Most of them took the 'dim the lights, draw the shades, lock the door ... and make them listen to my damn PowerPoint' approach for their presentation strategy. Who'd want to follow a leader like that?!
If they'd simply started with why, with a story about purpose, about cause and about belief, they would have been way more powerful, compelling, engaging and ... unstoppable across the organisation, and the industry.
When you next plan to step on to a stage to present or you take position at the front of the room, take note from the Speaker Showcase stars and Simon Sinek and start with why!
