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« How are the experiments going? | Main | What's going on and what do we need to do about it? »
Monday
Mar302020

Adapt your messaging

It's a very good time to check your default. 

What are the default messages, responses and funnels you've got set up that usually just 'run'?

What do you have that is automated, that will do 'this' if 'that' happens? 

You'll need to change something, most certainly. 

We are seeing and hearing marketing, customer, advertising and communications messaging that is not adapting.

It's time to PULL or PAUSE your canned, pre-written and pre-scheduled content that was done in the motive of 'productivity'. 

It was created in another time. Those images and words were made for another era. 

The language, pace, imagery, message (and metaphors) could be tone deaf, way out of alignment and not a good match for these times.

Check on it ... and then adapt it to these times and tones. 

And soon, you'll probably need to change it again. 

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