You are a leader. Prove it.

There are a lot of announcements going on at this time of year in business – reshaping, reshifting, rearranging, budgets cut, departments changing and roles shifting.

But there always will. No matter the time of year.

There will always be things that leaders need to say. Not just write it in an email, hit send and hide. But say it, speak it, announce it and deliver it.

Here is an announcement for leaders: Stop the Spin.

Stop the waffle-laden, couched-in-uncertain words and riddled-with-vague-descriptions announcements. Stop it. They’re not listening and they don’t believe you.

Stop the spin.

Stop the ‘we’d better say it like this or else….’.

Stop the ‘hush hush’ meetings where you’re supposedly ‘framing’ or ‘positioning’ information before you say it.

Admit it. You are spinning.

After my previous career in communications and public relations I know a good spin when I see it or hear it.

Leadership communications –  announcing good news and bad - needs three key things:

Humanity.

It comes first. You’re dealing with people. Not ‘resources’, numbers, EFTs or heads.

Clarity.

You’re confusing people with your long-winded sentences, waffly phrases and ‘I can’t quite say it how I want to say it’ speeches, riddled with workplace catch phrases that send minds into orbit and off topic.  

Get clear. What is the message? In normal speak. Say it like that.

Elegance.

This is different to spin. It means something has style and good taste. It is concise. Take your normal speak message and give it some elegance.

You are a leader. You are a communicator.

Prove it.

Every time you open your mouth. Speak like a leader.

1. Show humanity first.
2. Be clear with your message.
3. Present it elegantly, concisely and with style.

Delete waffle, long sentences, boring phrases and work-speak.

Be original. Be unique.

Everything about a leader speaks, especially when they speak.