Try something else - EXPERIMENTS

Experimenting helps us refine, edit and alter our offers, services, designs and ideas. It's rare for a product or service we use to not be shaped by experiments. It's about seeing what works as well as what goes wrong.

Working with a global manufacturer over a number of years, I would often walk past a room labeled ‘Test Kitchen’. It was where clients, customers and users of their products were brought in and let loose!

Amazon founder and CEO Jeff Bezos is big on experimenting. He said, ‘If you double the number of experiments you do per year, you're going to double your inventiveness.’

So get your ideas out there so people can have a taste of some of it sooner, rather than waiting and giving them the whole finished thing later ... which they may not like the taste of. Imagine all that time working on something that wasn't to their taste. Put something out there, reflect on it, adjust it, put out another version of it, testing that… and onward.

Q: Are you much of an experimenter? Let me know in the comments below.