Test, don’t judge ideas

Working on something and wondering how it will be received? 

It’s so easy to swing into judgement mode and decide how it’s going to end up. 

That they won’t buy it. 
That they won’t like it. 
That they don’t need it. 
That they won’t understand it. 

And we haven’t even tested it out yet! 

We can spend a lot of energy thinking and rethinking, assessing and judging. But we may not be the best judges of the things we make ourselves. 

Much better to test our ideas out on people... the people who we are working with or targeting with our ideas. 

Otherwise we may think what we’ve done isn’t good enough.

Until we’ve tested it out, it could be better to hold that judgement. As hard as that is. 

If you or your team have got something you’re still thinking about, wondering how it will go ...put it out there and test it. 

Get some valuable insights and feedback - then you can be more objective about your ideas.