How to be original

In a world of noise, how do you be unique? How do you bring your originality to market through your ideas, products and services?

Some people think they don’t have anything unique to say.
Others believe their ideas aren’t that special.
And others are worried that what they are doing is too similar or close to what others are doing.

Copying is unfortunately too common and not cool.

As much as we might love the work of other people (and wish it were our own or that we were like them), we need to discover, explore and then express our own originality.

The world needs us to be original.

Because the world has a big diversity problem - in workplaces, online content, social media, events and publications the world over.

There is too much same/same.

It is time for more diverse and interesting ideas, and they are needed today more than ever.

Notice when you have an idea

Do you capture them... the ideas and thoughts you have while you’re reading, listening or thinking? 

We overestimate the number of ideas we think we’ll remember. Our train of thought is interrupted with the mundane ... and boom, the thought is gone! 

Worry less about a perfect system for collecting ideas and start with ANY system! 

> Write a few words on a post it 
> Say a few phrases into a voice memo
> Jot a note in a journal. 

We undervalue the creative thoughts that come to us - either by not noticing them at all, or noticing them but judging them as unworthy.

Still after the perfect system? But having it may not mean you firstly notice when you’re having an idea! We can have a shed of tools and not use them. Or a device of apps we rarely tap!

The point is, to become more aware you’ve had an idea or thought that could be captured ... and could be useful in the future. 

Notice ideas and more ideas will come. 

Test, don’t judge ideas

Working on something and wondering how it will be received? 

It’s so easy to swing into judgement mode and decide how it’s going to end up. 

That they won’t buy it. 
That they won’t like it. 
That they don’t need it. 
That they won’t understand it. 

And we haven’t even tested it out yet! 

We can spend a lot of energy thinking and rethinking, assessing and judging. But we may not be the best judges of the things we make ourselves. 

Much better to test our ideas out on people... the people who we are working with or targeting with our ideas. 

Otherwise we may think what we’ve done isn’t good enough.

Until we’ve tested it out, it could be better to hold that judgement. As hard as that is. 

If you or your team have got something you’re still thinking about, wondering how it will go ...put it out there and test it. 

Get some valuable insights and feedback - then you can be more objective about your ideas. 

Test it out sooner

Have an idea for a business, a hunch for a service or planning for a project?
We can find ourselves overthinking, overworrying and overwondering what our probability for success will be. 
Accelerating through the wonder and worry and getting to success is possible though. 

The way to do that is to test out the idea. And sooner than you think. 

Testing something may mean it’s not completely finished, yet. So, how could you test? 

▶️ Talk to your market about your idea and gather their responses. 
▶️ Create a rough version or prototype. 
▶️ Run a trial or pilot. 

Each of these are tests that give us way more insight than continuing to think, worry and wonder. 

Time is saved, our effort is reduced (in pursuing things that may not have the result we hoped for), and we get to validate with the people who matter. 

Yes it could be scary putting yourself and your ideas out there. But you’ll get invaluable feedback and then be able to tweak your offer. Continuing to wonder or to ask people who aren’t in your market is less effective. 

Are you willing to find out sooner, reduce wasted effort and get to a result sooner? 

Test sooner. 

Problem solving / possibility seeking

When you’re problem solving are you also possibility seeking?

When you're into possibilities can you also see things from the problem perspective? T

hese are 2 sides of a coin, a page, two different moods, sunshine and rain.

🌑Problems to be solved require us to sit among some mess, discomfort and irritation. Some people don’t like it. They’ll dismiss it as negative thinking, poo-poo it and want us to all ‘move on’ to more positive ways of thinking.

🌕Possibilities require us to conjure, create and imagine a new world of delight and happy. Some people don’t like it. They dismiss it as positive thinking, poo-poo it and want us to dig back into details of why and who and what of problems.

Leaders in our rapid problem-solving world need to deliver value, and so also need to be alert to these ways of thinking.

Wherever you prefer to ‘live’ (and some of us aren’t fussed, existing happily in both), know that not everyone sees things this way. You’ll need to invite, allow and let in different styles of thinking.

It can be uncomfortable or awkward if not framed, positioned or guided well. And it’s why leaders need to be able to to facilitate at work and do it well.