Frame the reason

Received an invitation for a meeting recently and there’s nothing but a vague title of the meeting? 

The convener or caller of the meeting may know what the meeting is all about... but those expected to attend may not. 

Fast forward to the actual meeting, and it’s worth explaining some more : why we’re meeting, what we’re going to do and how we’ll do it. 

When you’ve got a room (or zoom) full of people, they need to know what this is about and why they should care. 


FRAME the reason you’re all there, what’s behind, what’s ahead and what you’re expecting or hoping for. 

That frame is a structure, a context and a framework. It supports a system. 

And that meeting is a system. 

Frames are powerful Sensemaking tools, engaging people and switching on their curiosity. 

And they’re too often left out of the work we’re trying to do together. 

Remember, you might understand why ... but they may not. 

Thankfully it’s easy fixed - with a decent frame.