Adapt your messaging

It's a very good time to check your default. 

What are the default messages, responses and funnels you've got set up that usually just 'run'?

What do you have that is automated, that will do 'this' if 'that' happens? 

You'll need to change something, most certainly. 

We are seeing and hearing marketing, customer, advertising and communications messaging that is not adapting.

It's time to PULL or PAUSE your canned, pre-written and pre-scheduled content that was done in the motive of 'productivity'. 

It was created in another time. Those images and words were made for another era. 

The language, pace, imagery, message (and metaphors) could be tone deaf, way out of alignment and not a good match for these times.

Check on it ... and then adapt it to these times and tones. 

And soon, you'll probably need to change it again. 

Changing conditions

Woah! Watch out, take care!

'Variable water depth and drop off’ says the sign at my local beach here in Melbourne, Australia. If this is the first time you’ve come to this beach, then this information is vitally important. It could save your life! Waters are clear but not so clear that we can always see the bottom.

The signs I’ve been sharing in posts this week may well be about water, beach and swimming safety, but they’re a brilliant reminder for us in many other situations.

Be ready; that solid ground you’re standing on could shift, move, change. And while we think conditions are set or predictable, they can and do change rapidly.

This is a common environment for us now in a world that’s labelled ‘VUCA’, in workplaces undergoing change or transformation, and in people who may be fed up hearing about all of those things!

We can become complacent, comfortable, habitual. And so an unexpected change or shift, is just that … unexpected. These times are about our ability to adapt, change and to be ready.

It is having a capability of adaptability.

Waiting until the facts are in

In times of crisis, smart leaders in customer-focused organisations know they can't wait for all the facts. Not ALL. They need to act based on what they know.

The same thing can apply in our work, business, as entrepreneurs, leaders, team members. Being in the red zone, waiting and hesitating, not doing anything until we know more is fine… to a point. But how much MORE do you need? At what point will you go with what you’ve got? What are you expecting will come along that WILL make you feel like you’re good to go?

It’s usually better to get started when you have a few facts, ‘enough’ to get going. Then you can adapt - green zone - as more information becomes available.

This ability and willingness to be more in the amber zone of acting with some knowledge, is part of newer ways of working. It means we respond and adapt when more information comes in, when more things are known.

For many it certaintly IS a new way of thinking and working. It’s about working in uncertainty and in a changing environment, to put perfect or expectations of perfect aside. It’s time to act… and adapt as things change.

Could you yield … rather than resist

Of all the skills we can learn and develop, what if we just focused on how we could become more adaptable… more willing to change?

Imagine how this one capability - a willingness to change - could impact our world and our lives.

Imagine how it might help a team learn new things and deliver better services.

The progress we would make, the ideas we would put out into the world, the conversations we’d have, what we’d find out and what could be possible.

The problems we’d solve instead of the additional ones we tend to create.

Imagine how less frustration there might be in the world if we were all a little more flexible, adaptable, changeable.

And imagine how we’d grow, individually and collectively, if we became more tolerable of change, looked for it, sought it out, welcomed it and 'went' with it. Adaptability is the capability.

What if we chose to yield… instead of resist? Look for opportunities to change and adapt; it gets easier.

4 more ideas on adaptability

9 - Ingenuity

The Institute for the Future's 2020 skills included novel and adaptive thinking. We’ve got to find ways to be more resourceful and clever to get more of the right things done. This means hacking ourselves, hacking our systems and processes, and quite possibly, hacking other people too!

10 - Empathy

To understand and feel what others are experiencing is a power shift to make; from caring less to caring more. Trust goes deeper, quicker, and it’s not about you, it’s about them.

11 - Creativity

The subtle art of making things up is a human capability we’re born with - ranking highly on the list of the World Economic Forum's future work skills. Creativity creeps up higher in the rankings each year! The cry of ‘I’m not creative’ is done. Time to change that script!

12 - Curiosity

Our childlike wonder has been replaced with compliance, following rules and systems without knowing why. Don't jump to solutions, deny or discount; wonder more.

There you have 12 ideas about adaptability; it's THE capability of today.