How to work a little more creatively

Storyboards are powerful thinking and communication tools in films and advertising ... and we can use them too. 

Just as film creatives map out the proposed scenes of a movie, we can be story boarders too!  

A creative tool I use often with teams to think and work more creatively is storyboarding. 

Six cells or scenes are a starting point or a summary of a bigger and deeper story. 

🔲 Capture one point or theme per cell. 
🔲 Use a storyboard to take notes. 
🔲 Deliver your presentation or pitch with a storyboard. 

Boring notes? Nope. 
Boring meeting? Nope. 
Boring presentation? Also nope. 

We love stories! They hook us in and keep us engaged, curious to what’s coming next. 

Our colleagues and clients need us to be a little more creative - not just to hold their engagement and attention but to get to the most creative and effective outcomes we can. 

For something more memorable, practical and sensible... storyboard it.

What’s the backstory and how will you uncover it

Many a meeting or workshop happens because we want to gather ideas from people, or ‘bring them along’ as a group or team. 

And each meeting presents ideal opportunities to connect, engage and share stories. 

But some meetings don’t allow even a few minutes here and there to listen and learn from people’s experiences. 

It’s such a shame we might push on with progress and not value this experience. 

If you’re feeling a disconnect or distance in your team or group, be sure to build in and allow time for sharing stories. 

It’s how we make sense of what’s going on. 

Invest some time:
- at the start of meetings
- between agenda items
- returning from breaks
... to hear from people. 

Give more time to understand a backstory or personal perspective. 

It can help inform what happens next. 

Know where your thinking is at

With all the information flooding in to our mind - posts, meetings, documents, reports, media ... plus the things we make up in our own mind - knowing where your thinking is at is a powerful form of self-leadership.

Where are you?

⬅️ Are you at HINDSIGHT - the past? This is about stories, sharing what happened and it helps us make sense of now or the future via what has already taken place.

⬇️ Are you at INSIGHT - the now, present? This is where information is coming in ("incoming!!") and we need to interpret it, connect it and integrate it.

➡️ Are you at FORESIGHT - the future, thinking about the next? This is about predictions, projections of what might happen (based on what happened in the past or what's happening now).

None of them, or any of the locations are wrong or right. It's the knowing where you're "at", this is the powerful thing about thinking and sensemaking.

Sensemaking is understanding the deeper meaning of things and how we connect the dots. Are you aware of how you make sense?

A story will help you make sense

When the world feels all upside down and its challenging to understand what's happening or why, it's often in hindsight that we're able to see what went on.

This is sense making at work. It's how we connect the dots and draw some conclusions from what was uncertain or complex.

With Sensemaking rated as a vital capability for the future of work as work keeps getting re-worked, we've got to look at human, helpful and effective ways to make sense - that don't involve drowning in fathoms of data.

In making sense, stories are critically important. Not so much the telling of stories, rather the hearing, the distilling and the getting to the essence. That's the sense part.

Even micro narratives, tiny little slivers of a story are worth grabbing and capturing. It could be a phrase, a statement, a couple of words, a slang term or a quote.

When people drop these little micro-gems into the conversation, look out, grab them and capture them. Reflect them. These will help you make sense.

It’s a little like how panning for gold might give you hundreds or thousands of little pieces of golden glitter, but no big nuggets. Yet it’s the mounting up of those little shimmers that can give you the right to say you’ve ‘struck gold’.

So don’t discount the little pieces of glitter, the little slivers of a story, the tiny segments or phrases or grabs. Together they can make some wonderful sense.

In sensemaking and making sense, you’ve got to tune in those listening skills to hear the slivers of stories; to listen to what people are saying and sharing with you… to capture those.

Don’t just wait for facts and data. Engage in the anecdotes, the stories, the tales and the telling.

In my earlier career, my first career, I worked in public relations. Oooh, don't throw tomatoes or boo and hiss. It was good PR. It was community relations. I worked in public health, education, government, training, media, sport. It was about helping people understand what was going on and how they could either get involved … or run the other way!

Whatever the topic, project, program of work or PR piece I was working on, we always had to craft key messages. When you watch someone present to the media, and if they've been media trained, they'll be delivering their content in sound bites and key chunks - those repeatable, printable, quotable quotes that the media like to broadcast. It's a short chunk of sweet loveliness on the topic. (Oh and at the bad end of the scale are those nothingness quotes that politicians like to sprout. Not those.)

The same can apply in communication, leadership and workplaces the world over. You need some sound bites and digestible chunks for your listeners and viewers to take in and understand - for your employees, teams and tribes to grab hold of.

Gather together the little slices, pieces, chunks and cues. Together they can give you incredible sense and help show what people are thinking, wondering, learning, sensing and making.

Collect the stories you hear - even the tiny little ones - capture them, visualize them, share them and reflect on them… put them together, for they will help you – and the people you’re working with - make sense.